Those of you who read my blog or regularly follow me on Twitter will be aware that I’m a social media fanatic and at any opportunity possible I attend various social media workshops & conferences. My vacations from my full time job are spent at social media conferences and this year will be no different. My vacation this year will bring me to Orlando, Florida, not to see Disneyland and Universal Studios but instead to attend Social Boom.
While I’m very much looking forward to going back to Kim Garst’s social media conference, as it was amazing last time I attnded in Chicago, I was extremely disappointed to have just missed Social Media Summit in Dublin. I would have loved to be there to support this conference in my home country and to meet & catch up with the many friends I’ve made via twitter.
Alas, you can’t be at everything and I wasn’t able to fly home to the Emerald Isle to attend what seemed to be a very impressive two days.
However, one positive aspect of a social media conference is that everyone will be sharing what’s going on via social media platforms. So I stayed tuned to #SmSummitIRL and accounts of people I knew in attendance. From Snapchat videos and Facebook live to pictures of slides & quotes on Twitter, I felt like I could still be part of this experience, even though I was far away in New York.
So, I decided to share what I took from the conference, even though I was 3,200 miles away.
The main subject that kept coming up was VIDEO. The top tips that stood out to me regarding video were:
You need to grab people’s attention within first 3 seconds
Keep videos short and to the point
Add subtitles, as most users don’t use volume for video on social platforms
Think vertical! 94% of people watch their videos vertically on their phones, not horizontally, according to Greg Fry
Don’t be perfect with editing on a desktop in landscape, share real vertical videos for more engagement
People want to see WHO YOU ARE so when you are on video be exactly who you are in the real world
You can’t make your best video until you make your first video!
According to Mari Smith, ‘The Queen of Facebook,’ make sure to use Square Video as it has proven to have up to 28% more views on Facebook than traditional landscape video has. People are also watching square video 5 times longer.
Whether it’s video or blogging CONTENT is key. So make sure to:
Create content that resonates with your audience
Everyone has a story to tell so make sure you start telling it
Know your customer/audience and create content especially for them
Share your knowledge with your audience through the content you provide
Use content smartly to educate people on why they need your product/service
Answer FAQ’s by creating valuable blog posts or videos.
When producing content, one needs to be sure to actively ENGAGE with people after you release it:
Make sure you talk TO people, not AT people
Think like your customer/audience.
Research when your followers are online and be sure to engage with them then.
You don’t have to be everywhere, only where your audience is. So if your audience is not on Snapchat but are on Twitter, use Twitter efficiently.
Don’t assume you know your audience, use social media to learn about them. Listen to them & then refine your strategy for going forward from what you learn.
Have conversations. Community building and trust come from how you make people feel during these conversations.
People don’t trust brands anymore. People Trust People!
Tag pages on social platforms that may be interested in your posts to make them aware of your content and build relationships.
One of my favorite platforms is TWITTER:
Twitter polls are great for getting people to engage with you
Build relationships by engaging and interacting with your followers
Twitter lists, which I’ve mentioned before in my Twitter for Business post, is a simple but effective way to watch competitors while also adding people to a list who regularly support your content for tagging when you need their support.
Also, two interesting take aways I would add into an ADVERTISING category:
Online kills offline! You will get better results from advertising online now than you will in traditional advertising methods.
Daniel Knowlton made an excellent, but simple point, that those who have a location-based business need to make sure to have printed signage with social media platforms on it on display in their shop/office & offer an incentive for people who call into your location to join you on various platforms.
I found it was interesting that CUSTOMER SERVICE came up as this is often forgotten about on social media:
Social Media platforms are a great customer service opportunity but many don’t use it as such.
Be proactive as well as reactive with social platforms for customer service.
Have conversations, embrace complaints, review performance and adapt accordingly.
Some more simple but not to be forgotten TAKEAWAYS from the summit had people talking…
In 2017, Social is NOT to be ignored. If you have a business you need to become a publisher as nowadays every business is in media
Think of social media like a friendship – It’s like sitting down with friends, having a conversation, making connections and getting referrals.
Trial & experiment on social as what works for one person or brand may not work for the other.
As already mentioned, you don’t have to be on every platform. Concentrate on the platforms that your audiences are on. If you don’t like a platform that will come through in your posts so it’s better not to be on it.
So there you have it. From all the content I absorbed over the 48 hours of Social Media Summit, I’ve just shared the key things that stood out for me. It also goes to show that even though I couldn’t be there in person, the impact social media has. I could learn all that from my bedroom in a different country just by closely watching #SmSummitIRL.
If that’s not a reason to take social seriously and put some of these takeaways into action today, then I don’t know what is. I know I’ll be implementing them into my strategy from now on.
I’m sure there was plenty more excellent advice that I missed through various newsfeeds that may have been more specific to my needs. So as much as I got from the summit from watching online, I know I could have gained a little more by being there, which is why I intend to be in attendance next year. But mostly I want to be there to meet the people behind the social media profiles in person, some of which I can now call friends.
If you were at Social Media Summit Ireland and there was something I missed that you think may be of value, please be sure to comment below please or tag me on Twitter.
Until next time, take care! 🙂
Áine (SociaOnya) xoxo